Who'd have thought TikTok would shape the ways we apply makeup in 2023?
Social media has accelerated the ways everyday makeup wearers do their makeup. Everything from contouring to applying blush can be quickly fed into our brains in speedy, informative, easy to follow videos by experts and artists in the makeup world - professionals and self-taught talent alike!
We're fascinated by the ways the app has evolved our techniques and knowledge around products, and have no idea where we'd be today if it weren't for the TikTok beauty community.
Today we're sharing some of our favourite trends! If you have any suggestions for future looks to try, let us know by tagging us in the comments section of your favourite trends!
"I'm Cold" Makeup Trend
Winter, but make it dewy and glam. We're SO here for applying blush more intensely around the nose, cheekbone and eye area for that youthful, freshly-flushed glow. We added a touch of frosty dewiness with Glow Drops in Rose Pearl, too!
Bleached Brows with Makeup
Bleached brows shook the beauty world in 2022. Skinny brows and editorial, brow-free styles were observed from runways to day-to-day, leaving the beauty world divided. For those of us who want to test the waters first with a bleached brow look with makeup, thankfully it's pretty easy to fake a brow look with a brow gel & full coverage liquid concealer!
Easy Laminated Brows
2020 saw a beauty revolution which has stayed with us into 2023 and beyond. The effects of certain beauty treatments can be duplicated with makeup, so for those of us opting for a bigger brow, lamination is the go-to for celebrating every brow hair from root to tip. Our Brow Seal can be used to lock in any style with 24-hour hold and a waterproof, flake-free finish - as shown here in this demo by Demi Colleen.
"Crying Girl" Makeup Trend
Who'd have known crying would be on trend? Either way, we're very here for the glam with a touch of emotional availability. It's good for you!
Skin Slugging with Makeup